What Does It Mean To Find Your Niche?


Finding a niche is the most common advice entrepreneurs give other entrepreneurs. But what does it really mean? How do we decide on our niche? How narrow do we want our niche to be? These are all questions to rigorously consider before entering into the market place.

Lots of entrepreneurs say the smaller the niche, the better in the beginning. Having a strong initial audience is crucial in the starting out phase. These will be your die hard customers and most dependable fan base. They will be passionate fans of yours because you’re the only one that speaks to who they are. You have to create a niche around a very specific type of person. By doing so, that type of person will be attracted towards you since you are the only one that really gets them. You will be the only brand that knows what’s on their mind, knows…

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